Every job comes with different challenges. With every client, with every business type, understanding each unique personality and the positioning, is pivotal. I work closely with business leaders, stakeholders, creative teams, and business planners, with an aim to discover a unique creative positioning. Not every jobneeds to re-invent the wheel, as many clients and design studios, need continual marketing and brand communications. But with every job, knowing your target, empowers the outcome, and makes my job easier.


When exploring design concepts for a new business, I like to cast the net wide. Researching as many possibilities to tell a graphic story to excite and connect with a client. When designing a new identity, often people like to be involved in the creative process. Here, I approach this by creating researching and presenting visual stimulus around a identity personalities. This creates an opportunity to discuss, evolve and contribute.The more simple design job can still benefit from getting quick ideas on the table. It just depends on the job, the brief and the objective.


I create identity concepts that bring to life a positioning, or a business story. From the logotype to the marketing brochure, I build ideas around brand personalities, by creating presentations that offer distinctive approaches to any identity brief. When the challenge it is to create design for an existing brand I create multiple approaches whilst working within style guide parameters. Always the importance is design craft, designing identity systems that delight whilst being easy to use.


At the production phase, I deliver all design assets ready to use, print and publish. Identity systems are finalised in brand tool kits and guidelines. Production suppliers are managed, materials specified and external supplies are liaised with as required. I provide ongoing design services and marketing needs, always ready to work on a new brief or objective.


Before commencing any project, I present project timelines, project fees and conditions of engagement for approval. To get your project scoped, please email me on:


  • Strategic collaboration and brand workshop facilitation
  • Translation of brand strategy into visual positioning
  • Competitor audits & best practice research
  • Conceptual mood boards and presentations
  • Brand and identity system design
  • Graphi design, marketing and brand campaigns
  • Print and publication design
  • Digital design and production
  • Print production and management
  • Brand naming and copywriting
  • Identity tool kits and style guides
  • Photo shoot planning and art direction
  • Illustration, Icon & informatics design
  • Signage and wayfarer design
  • Project planning and production management