Sussex Taps create handcrafted bespoke tapware made in the heart of Melbourne. To promote the extensive range of colour and finishes, focusing predominantly on a female customer, a range of images was created to feature Sussex in fashion publications. Now the customer could create tapware as unique as the skin they are in, with finishes that are subtle to the touch of the fingertips. This approach created subtle communication were the product was not the hero but the flexibility of choice was highlighted.