Anglicare Identity 2016. The new brand for Anglicare expresses the proposotion “Better Tomorrows”. The strategy was created to communicate a practical approach to transforming the lives of disadvantaged children by giving key support at the pivotal key moments of a child’s life. The brand pillars, protect, prevent and empower were created to focus their programes and were communicate throughout the brand execution. Anglicare understands that their will be highs and lows in a child’s life, but by being involved at the right moments, a better future is possible.