Campaign concepts was created to communicate the new Victorian Police non-urgent telephone line. This direction “policing for the people” focused on creating a friendly face for community support whilst educating the audience on the when and how to use this service. These concepts were created for Three’s A Crowd. Writer: Alf Lee.
Minifab partner with clients to create and manufacture ground-breaking microfluidic products. A new identity system was created to develop and empower the existing identity. Think big was the positioning and this was communicated through the use of the dividing cells within the created symbol. The slides shown are some of the initial design concepts that used a dramatic colour way approach.
Anglicare Annual report 2015 “Navigating the future”. The concept of this report was designed to communicate two different purposes. The first was demonstrate how Anglicare empower disadvantaged children and their families to navigate their own futures successfully. The second was to communicate how Anglicare was getting ready to reposition themselves with a forthcoming rebrand the following year.
Willett is a marketing services agency whose core strength lies in actively engaging audiences with diverse and creative experiences. Willett provides community and education consultation, event management, fulfilment and warehousing. The brand concept focuses on the Willett ability to bring client ideas to life by growing many ideas from one. The symbol is made from a few seeds, or ideas, which become many, making the completed mark.
A series of illustrations were created for a luxury luggage brand called Lord Lucan. Richard John Bingham, 7th Earl of Lucan, commonly known as Lord Lucan, was a British peer suspected of murder who disappeared in 1974. Lucan’s fate remains a fascinating mystery for the British public. Since Rivett’s murder, hundreds of reported sightings have been made in various countries around the world, although none have been substantiated, he was believed to have spent his remaining days in Africa. The luxury bags were positioned as the ambitious, left-field world traveller. The outside of the bags are traditionally conservative, the inside lining printed with the colourful illustrations, creating a visual surprise and unexpected experience.
Identity design for Sound Booth. Designed in collaboration with Lucas Melbourne. Sound Booth is a digital sound production company based in Australia, created by a collective of sound engineers, DJ’s and audio producers. Creating an array of sound effects and music for the creative industry, an identity was required that positioned them as creative leaders and a business that offers all types of audio solutions. A sound garden was created, based around the human ear, interacting with many types of characters that explore rich and diverse sound experiences. Made in collaboration with Lucas Melbourne.
The Spinal Research Institute aims to build global collaboration in spinal cord research and clinical trials. A symbol was developed to promote the research into recovery from spinal damage. The spinal cord and the brain nerves attached are represented as a tree, reflecting repair, new life and medical innovation. This symbol became the key form in the visual language combined with medical facts as an educational positing was required.
Anglicare Identity 2016. The new brand for Anglicare expresses the proposotion “Better Tomorrows”. The strategy was created to communicate a practical approach to transforming the lives of disadvantaged children by giving key support at the pivotal key moments of a child’s life. The brand pillars, protect, prevent and empower were created to focus their programes and were communicate throughout the brand execution. Anglicare understands that their will be highs and lows in a child’s life, but by being involved at the right moments, a better future is possible.
Sussex Taps create handcrafted bespoke tapware made in the heart of Melbourne. To promote the extensive range of colour and finishes, focusing predominantly on a female customer, a range of images was created to feature Sussex in fashion publications. Now the customer could create tapware as unique as the skin they are in, with finishes that are subtle to the touch of the fingertips. This approach created subtle communication were the product was not the hero but the flexibility of choice was highlighted.
Shabbadu is a copyrighting company that prides on its can-do attitude, finding the right words for its clients on time, every time. This can do attitude was translated within a constructivist graphic style, strong, proud, writers united. The logotype communicated, where here to get it done for you.
The rebrand of Sussex Taps was an exploration of passions, beliefs and creating pride around an authentic story. Sussex, have traditions of hand crafting. Their locally made tapware comes from craftspeople with a deep conviction for the details that matter. The artisan is in everything they do. The proposition ‘Tailors of Taps’ highlighted Sussex’s ability and passion for bespoke tapware. Made by individual artisans for individual people. The tapware was presented as art pieces, the factory as the artisans playground. The identity language was functional, modern and detailed.This repositioning has not only dramatically increased sales and positioned them as a leading Melbourne manufacture, but has given pride and passion to the organisation, taking the brand to their heart and a focus on their offering. Made in coloration with Fresh Brand.
Concepts for Sussex Taps brands - A passion for precision, a passion for engineering. A language concept was created to position Sussex Taps as tap nerds, fanatical about perfection, taps that can be put together in many different combinations, colours and finishes. This direction positioned Sussex as market leading innovation company.
2 The Point is a focused brand strategy agency. They are to the point in their customer communication and in the delivery of their outcomes. Moving away from intellectual clutter, overtly complex language and strategies, to clear understood, single minded clarity, empowering their customers in how and when to act efficiently. The identity created reflected this positioning with a simple, modern, type mark, confident, yet simple.
To communicate a programme of critical thinking at La Trobe, a transforming brand that invites debate was needed. The created brand communication invited the audience on many levels to question the world they live in and in turn, question the role of education within society. This became a call to action for La Trobe to recruit independent free thinking students.
Simply Music a world-leader and pioneer in the field of playing-based music education. A brand illustration concept was created to communicate passing through musical levels and enjoying the journey as much as the arrival. The student is taken though a magical musical garden, following the keyboard pathway, through a wonderful journey of immagination.
Ardoch is a children’s education charity focused on improving educational outcomes for children and young people in disadvantaged communities. For their annual report a theme of ‘growing futures’ was created to communicate how learning the basics of arithmetic and literature is the seed for a growing positive future. Designed for Tank.
Greenfields is an agency that deploys intelligent solutions for digital marketing. It aims to re-energise the thinking of key decision makers within a company, allowing management to be innovative with confidence. A symbol was created that expressed a journey, a relocation and a creative freedom. A graphic language was created from the shapes found within the symbol.
Initial Concepts for PictureCo Identity: Above and beyond, to new heights, to better worlds, beyond conventions, over barriers. A journey into the imaginations of stories with modern tales on classic film making. Rising above other film makers, setting new standards, ahead of the pack. A romantic nostalgia for classic film making, a finger on modern execution and technology. Take a journey with PictureCo, a explore a new world of imagination.
The Content Collaborative build deeper connections with their client’s audiences by offering expertise in engaging and creative digital content. The brand was applied across print and digital mediums, creating a language depicting an underwater landscape, with a submarine as your guide, communicating a world of exploration where you find diverse and connected experiences.
Identity for a digital protection business designed for August. The symbol represents a fluid data locking system. The symbol animations brought to life the locking and unlocking infinite combinations. This symbol is now being used across all touch points of the business, standing for trust, innovation and intelligence. Designed in collaboration with Lucas Melbourne.
Threefold is a strategic company that turns human understanding into strategic advantage, helping companies thrive in the face of digital change. Threefold is created from a combination of three diverse strategic thinkers. With a passion for strategic good and to create brands that connect people, a ‘human connected’ brand was required. Using graphic networks to communicate a world of behavioural patterns, a distinctive language was developed and a brand that communicates a world as connected human interactions.
ATP financial solutions position themselves as an agile, focused, purpose drive financial constulancy. Knowing when and how to invest, is reflected in the hummingbird symbol created. This was combined with abstract images of blue skies to portray optimism and forward thinking. The brand language was expressed across digital, print and signage mediums.
Identity design for the Lowy Cancer Research Centre. Designed in collaboration with Lucas Melbourne. The Lowy Cancer Research Centre, is to be built on Kensington Campus.The $100 million-plus facility is due to be officially opened in early 2010.The new centre was opened by Australian Prime Minister Kevin Rudd, NSW Premier Kristina Keneally and its main benefactor, chairman of Westfield Corporation Frank Lowy. The positioning of Lowy was ‘aiming to get rid of cancer’, hence a type mark that crossed out cancer was created.
Willett is a marketing services agency whose core strength lies in actively engaging audiences with diverse and creative experiences. Willett provides community and education consultation, event management, fulfilment and warehousing. The brand concept focuses on the Willett ability to bring client ideas to life by growing many ideas from one. The symbol is made from a few seeds, or ideas, which become many, making the completed mark.
Moments When is a nearly established events management company in Asia. An identity system was created based on windows. The MW symbol shows you endless captured moments through graphic windows. This approach created a dynamic visual language, as the M and W are hero forms in the expression.
Greenfields is an agency that deploys intelligent solutions for digital marketing. It aims to re-energise the thinking of key decision makers within a company, allowing management to be innovative with confidence. A symbol was created that expressed a journey, a relocation and a creative freedom. A graphic language was created from the shapes found within the symbol.
Tribe brings together your Facebook, Twitter and MySpace into a single location on your compatible Next G™ mobile, so you can access, and update your status, comments, pictures and more, all in one place. The symbol represents people coming together made easy. Designed in collaboration with Lucas Melbourne
Cor Cordis is an independent insolvency firm which provides services in the areas of corporate and personal insolvency, secured creditor services and litigation solutions. To communicate not only hope from weathering a financial storm but also the vital leadership that the business offers, a symbol based on light coming from a sun was created.
Anglicare Identity 2016. The new brand for Anglicare expresses the proposotion “Better Tomorrows”. The strategy was created to communicate a practical approach to transforming the lives of disadvantaged children by giving key support at the pivotal key moments of a child’s life. The brand pillars, protect, prevent and empower were created to focus their programes and were communicate throughout the brand execution. Anglicare understands that their will be highs and lows in a child’s life, but by being involved at the right moments, a better future is possible.
Great Earth is an icon of the natural health industry in Australia. They are a 37 year old health food business with several stores in the CBD and others around the greater Melbourne area and are usually the first to bring you the best new thing in natural medicine and health products. They are renowned for our quality products, great range and excellent prices. They are committed to helping our customers choose healthy living and giving them the ability to afford them, by being amazingly priced across the board. Great Earth has been a mainstay client of mine for over eight years, creating an engaging, loving and approachable brand together.
The Content Collaborative build deeper connections with their client’s audiences by offering expertise in engaging and creative digital content. The brand was applied across print and digital mediums, creating a language depicting an underwater landscape, with a submarine as your guide, communicating a world of exploration where you find diverse and connected experiences.
CleverTick is a web-based App that gives builders a simpler and smarter way to plan, specify and quote a new-home build Identity for home improvements application. To symbolise a nibble, bespoke, flexible, easy to you, easy to build, a friendly octopus was created. A smart builder with many hands, Clever Tick.
The Spinal Research Institute aims to build global collaboration in spinal cord research and clinical trials. A symbol was developed to promote the research into recovery from spinal damage. The spinal cord and the brain nerves attached are represented as a tree, reflecting repair, new life and medical innovation. This symbol became the key form in the visual language combined with medical facts as an educational positing was required.
With a fresh, progressive approach, a dynamic market presence and a customer-centric real estate agency with expert local knowledge, Wilson is a youthful company, focusing on the wider St Kilda and Caulfield areas. To communicate new and progressive real estate agents, a bold and different approach was required. Creating a symbol that represents a compass positioning Wilson as a friendly guide and an expert of local know-how.
Shabbadu is a copyrighting company that prides on its can-do attitude, finding the right words for its clients on time, every time. This can do attitude was translated within a constructivist graphic style, strong, proud, writers united. The logotype communicated, where here to get it done for you.
The identity concepts were created for Traffic studio. For a international builder with big ideas for changing our world and our futures. Creating building for the better good, our communities, our energy consumptions, our social wellbeing. These concepts were used to test points of view around tonal positioning.
Anglicare Identity 2016. The new brand for Anglicare expresses the proposotion “Better Tomorrows”. The strategy was created to communicate a practical approach to transforming the lives of disadvantaged children by giving key support at the pivotal key moments of a child’s life. The brand pillars, protect, prevent and empower were created to focus their programes and were communicate throughout the brand execution. Anglicare understands that their will be highs and lows in a child’s life, but by being involved at the right moments, a better future is possible.
Shabbadu is a copyrighting company that prides on its can-do attitude, finding the right words for its clients on time, every time. This can do attitude was translated within a constructivist graphic style, strong, proud, writers united. The logotype communicated, where here to get it done for you.
Anglicare Identity 2016. The new brand for Anglicare expresses the proposotion “Better Tomorrows”. The strategy was created to communicate a practical approach to transforming the lives of disadvantaged children by giving key support at the pivotal key moments of a child’s life. The brand pillars, protect, prevent and empower were created to focus their programes and were communicate throughout the brand execution. Anglicare understands that their will be highs and lows in a child’s life, but by being involved at the right moments, a better future is possible.
The Spinal Research Institute aims to build global collaboration in spinal cord research and clinical trials. A symbol was developed to promote the research into recovery from spinal damage. The spinal cord and the brain nerves attached are represented as a tree, reflecting repair, new life and medical innovation. This symbol became the key form in the visual language combined with medical facts as an educational positing was required.
The Content Collaborative build deeper connections with their client’s audiences by offering expertise in engaging and creative digital content. The brand was applied across print and digital mediums, creating a language depicting an underwater landscape, with a submarine as your guide, communicating a world of exploration where you find diverse and connected experiences.
Threefold is a strategic company that turns human understanding into strategic advantage, helping companies thrive in the face of digital change. Threefold is created from a combination of three diverse strategic thinkers. With a passion for strategic good and to create brands that connect people, a ‘human connected’ brand was required. Using graphic networks to communicate a world of behavioural patterns, a distinctive language was developed and a brand that communicates a world as connected human interactions.
Anglicare Identity 2016. The new brand for Anglicare expresses the proposotion “Better Tomorrows”. The strategy was created to communicate a practical approach to transforming the lives of disadvantaged children by giving key support at the pivotal key moments of a child’s life. The brand pillars, protect, prevent and empower were created to focus their programes and were communicate throughout the brand execution. Anglicare understands that their will be highs and lows in a child’s life, but by being involved at the right moments, a better future is possible.
Great Earth is an icon of the natural health industry in Australia. They are a 37 year old health food business with several stores in the CBD and others around the greater Melbourne area and are usually the first to bring you the best new thing in natural medicine and health products. They are renowned for our quality products, great range and excellent prices. They are committed to helping our customers choose healthy living and giving them the ability to afford them, by being amazingly priced across the board. Great Earth has been a mainstay client of mine for over eight years, creating an engaging, loving and approachable brand together.
Identity design for the Lowy Cancer Research Centre. Designed in collaboration with Lucas Melbourne. The Lowy Cancer Research Centre, is to be built on Kensington Campus.The $100 million-plus facility is due to be officially opened in early 2010.The new centre was opened by Australian Prime Minister Kevin Rudd, NSW Premier Kristina Keneally and its main benefactor, chairman of Westfield Corporation Frank Lowy. The positioning of Lowy was ‘aiming to get rid of cancer’, hence a type mark that crossed out cancer was created.
Moments When is a nearly established events management company in Asia. An identity system was created based on windows. The MW symbol shows you endless captured moments through graphic windows. This approach created a dynamic visual language, as the M and W are hero forms in the expression.
Tribe brings together your Facebook, Twitter and MySpace into a single location on your compatible Next G™ mobile, so you can access, and update your status, comments, pictures and more, all in one place. The symbol represents people coming together made easy. Designed in collaboration with Lucas Melbourne
Greenfields is an agency that deploys intelligent solutions for digital marketing. It aims to re-energise the thinking of key decision makers within a company, allowing management to be innovative with confidence. A symbol was created that expressed a journey, a relocation and a creative freedom. A graphic language was created from the shapes found within the symbol.
Anglicare Annual report 2015 “Navigating the future”. The concept of this report was designed to communicate two different purposes. The first was demonstrate how Anglicare empower disadvantaged children and their families to navigate their own futures successfully. The second was to communicate how Anglicare was getting ready to reposition themselves with a forthcoming rebrand the following year.
Willett is a marketing services agency whose core strength lies in actively engaging audiences with diverse and creative experiences. Willett provides community and education consultation, event management, fulfilment and warehousing. The brand concept focuses on the Willett ability to bring client ideas to life by growing many ideas from one. The symbol is made from a few seeds, or ideas, which become many, making the completed mark.
Identity design for a digital protection business - designed for August. The symbol represents a fluid data locking system. The symbol animations brought to life the locking and unlocking infinite combinations. This symbol is now being used across all touch points of the business, standing for trust, innovation and intelligence. Designed in collaboration with Lucas Melbourne.