The rebrand of Sussex Taps was an exploration of passions, beliefs and creating pride around an authentic story. Sussex, have traditions of hand crafting. Their locally made tapware comes from craftspeople with a deep conviction for the details that matter. The artisan is in everything they do. The proposition ‘Tailors of Taps’ highlighted Sussex’s ability and passion for bespoke tapware. Made by individual artisans for individual people. The tapware was presented as art pieces, the factory as the artisans playground. The identity language was functional, modern and detailed.This repositioning has not only dramatically increased sales and positioned them as a leading Melbourne manufacture, but has given pride and passion to the organisation, taking the brand to their heart and a focus on their offering. Made in coloration with Fresh Brand.